Production and Media
Production and media are two of elements that make for
infomercial success. Contrary to popular belief, you cannot
just put any infomercial on the air and expect it to work.
Statistics show that only one in twenty infomercials actually
makes money and that those that do succeed stay on the air
less than six months. We have not produced a failing infomercial
in over three years and are still airing our original show.
Just like you have sales techniques that you use to sell
cars, we have techniques that we use so that people respond
to our shows. A successful infomercial is informative, entertaining
and motivational. Most car infomercials that you see are
none of those. You need to get the customer to watch, then
get them interested, and finally get them to pick up the
phone or come into the dealership. Step 2 is to make the
infomercial look good. This is never the case with car infomercials.
If you are putting your name on the show, you want it to
look good, don’t you? You know what they say about
first impressions. Our production standards are second to
none and our advertisements look better than other car ads
in your market. Depending on your budget we can shoot your
infomercials on film and use our two-time Emmy Award winning
graphics and post-production team to put the finishing touches
on your production. But even if you choose not to go Hollywood,
your infomercial will still be the best in your market.
Regardless of whether you sell BMW’s, Chevrolets,
or KIA’s, infomercials will make you money. Infomercials
are not just for people with bad credit although if this
is your market, we can make the phone ring. The key is understanding
your message and marketing that message to your audience.
If you want to interview your sales manager, show how great
your service department is, or feature the cars you have
on the lot this week, none of that matters. It is your infomercial.
We just listen and produce a show that will make you both
happy and proud.
Equally as important as knowing what to say and how to
say it, is the ability to buy media time for infomercials.
Even though they are both broadcast media, infomercials
and 30 second commercials are completely different. Unless
your agency has considerable experience buying infomercial
time, their chances of success are non-existent. The main
reason why this is the case is because infomercial time
is a commodity. There is only so much time available. The
inventory for 30 second commercials is virtually limitless
as far as you are concerned. This makes negotiating very
important and good relationships a must. Our team has purchased
100’s of thousands of airtimes on over 600 stations
and networks in two countries and has compiled a database
of results that is over 10 years old. We know what works,
what does not, and what to pay for every single time we
purchase. Even in the best of campaigns, twenty-five percent
of all airings fail. Therefore, knowing how to track media
is crucial to our business. And, while knowing how to do
this is simple for us, it is not for our clients.
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