Custom Campaigns
When we develop a custom campaign for a client, we start
by understanding their business. It all starts with the
interview where we find out what your goals are and what
you want out of an advertising campaign. With that information
we design a campaign that will meet those objectives. If
we feel that a custom campaign is best then we write a script
and find a host for your show. Once approved, we travel
to your dealership and shoot the infomercial. We can include
staff member, the owners, the general manager, or the service
manager if you want.
Once the infomercial is complete and approved, we plan
a media schedule and set-up the backend so that you can
start receiving records from our database. From answering
the calls, to processing the applications, to loading your
database, we do it all from start to finish. Depending on
the program that we put you on, we may even have to spend
a week at your dealership helping you get ready.
The key to a custom campaign is that you get to do what
you want. It is your show. Yes, we will help you and advise
you if we feel you are trying to deliver the wrong message
but typically that does not happen. Usually, you tell us
what you are trying to accomplish and we then make it work.
The other reason to do a custom campaign is because you
make a lot of changes. If one week you want to talk about
a liquidation sale and the next week you want to promote
an off-site sale, we can do that. If every week, you want
to include some used cars that you have we can do that to
even though we won’t do it with someone screaming
or dressed up in a monkey suit (yes, we have seen this).
|
