Our Competitive Advantage
Direct Marketing through television infomercials
is the proven strategy that drives the success of Focus Inc and its dealer network.
The founders of Focus Inc have deep roots in the infomercial industry.
From the marketing of the George Foreman Grill, Sonicare
Toothbrush, and the Juiceman to the Home Shopping Network,
we know what it takes to make people pick up the phone and
CALL NOW.
After 15 years of selling products, we decided it was time
to start selling cars. And, since day one Focus Inc
has been a runaway hit. What makes us a success is the knowledge
and expertise that has taken us 19 years to learn and master.
Now, we understand that we are not the only company producing
and airing infomercials. Many car dealers, maybe yours,
have at one time tried infomercials. You do not see more
of them because agencies tend to stay away from them because
they do not understand how to make a market a good infomercial.
Plus, they do not understand the benefits. Therefore, they
go with what they know and what is comfortable.
Are infomercials for you? If you advertise, the answer
is yes. Why will infomercials work for you? Infomercials
will work for you because it is the only medium where you
will have the customer’s attention for 30 minutes.
Think about that, 30 minutes is a long time. Your radio
commercials give you 60 seconds. Your television commercials
give you 30 seconds. And your newspaper ad may give you
less than that if any time at all. If a customer came into
your dealership would the salesperson have a better chance
with them if they talked to them for 30 seconds or 30 minutes?
There is not a dealership in this country that would not
want to have 30 minutes of a customer’s attention.
And, the best part is that there are no competitive ads
distracting your customers from your message. Pick up the
newspaper on any given day and see countless dealer ads.
Listen to the radio on Saturday morning and get bombarded
with car commercials. Or, try watching the news without
seeing car commercials for multiple dealers. It cannot happen.
Yet, when watching an infomercial, YOUR MESSAGE is the ONLY
one the customer sees or hears. Another advantage that you
have with infomercials is that you do not have that much
competition. How many dealers in your market air an infomercial?
Chances are, not many.
Our clients gross 7 to 10 times their investment routinely,
month after month. And, we are not talking about programs
that maybe sell 25 cars a month. Our programs make a difference.
If you want to sell 50, 100, 200 or more cars, there are
not a lot of alternatives.
We have a great story about a general manager that did
so well on our program that he decided to buy his own dealership.
He bought a dealership that was selling 10 cars a month
and had been doing so for about 6 months. In his first full
month, he sold over 200 cars using one of our programs.
So we sell cars.
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